new applications, augmented reality and future borders to offer cutting-edge tools to the public holiday and great usability. Here the level of advertising campaign dedicated to Augmented Reality "Provincia di Ferrara - Emotions Typical Guaranteed.
In the province of Ferrara, the future is at hand!
The Ad Campaign "Provincia di Ferrara - Emotions Typical Guaranteed" (www.ferraraetg.it), developed in 2010 by the Province of Ferrara and the Chamber of Commerce of Ferrara to promote a ; national tourism in the area, adding their own resources in a major innovation: Augmented Reality, or the overlap in real-time data layers (Virtual elements and multimedia, data, geo, etc.) to the resumption of the reality of their camera phone, thanks to the GPS and magnetometer (compass) of the latter and a dedicated application. Under the International Festival and in the context of the meeting "Augmented Reality and promotion of tourism: new technological scenarios in the province of Ferrara" organized in collaboration with the Municipality of Ferrara and G-Maps has been submitted the new application for mobile cellular technology "increased" dedicated precisely to this draft notice after its variations for print and the web itself with a new advanced tool free of charge to all tourists. In collaboration with the University of Ferrara and a number of institutional and private partners, was in fact created a level (layer) for the free Web browser for displaying information in "increased" Layar, a brand from the Netherlands that millions of people already use for your navigation in reality and you can easily download from the site of ETG (www.ferraraetg.it) or through the QR code present in all the outputs of the campaign, both for iPhone and Android.
An important innovation that will allow all users free access to the list of cabinet Typical of Emotions guaranteed, or your list of approved persons in whose facilities visitors can find discounts and the Charter of Emotions, you can withdraw free of charge from the Tourist Information of the area and has a value of 30 €. The operation, however amazing, is as simple as being endowed with a next-generation smartphones (like iPhone 3Gs / 4 or Android), Layar download and, once in the vicinity of the province of Ferrara will appear between application tiers including one dedicated to ETG. At this point it will activate the phone's camera and the user, pointing the lens in front of him, will appear on the display points of interest (in this case the structures belonging to ETG) exactly in the direction that occupy geographically and to receive all the information superimposed on existing business in that position until you can interact with them by touching the icons that you scroll through on the vision of reality, you can then access the Actions menu through which you can interact with the selected task (send e-mail, call, visit the site). For every point you can also opt for the action "Show path ", which will display the position of the point of interest through Google Maps and guide you to the address selected. In addition to the "Reality", the other two methods of applying Layar are "List" and "Map". The first show in a list all the exercises and other activities that members of ETG and is very convenient if you are looking for an activity in particular. The second shows them superimposed on the area map, two-dimensional: Google Maps is providing the information and topographical elements in view of the spread of this search engine, without a doubt become another opportunity visibility for ETG. Other levels are in the works dedicated to different contexts, but always related to tourism in the province of Ferrara and will be published later this year. Many new possibilities for our tourists more easily be able to live our territory and discover the true emotions Typical Guaranteed.
To learn more visit the website www.ferrarainfo.com / etg
or watch the video to understand how to www.youtube.com/watch?v = OUUaFNkxdR0
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