Open a newspaper and read an interesting article. As I browse and find other the same story written by different journalists. We turn on the TV and the news still speak the same topic.
Have you ever wondered why the same story can be resumed at the same time from different media? Think about it. It 'may have agreed with each other? I think we can easily exclude this possibility. The most plausible hypothesis is that the media have taken cue from the same source. Which is easily understood.
Behind every news that we read or hear, which is published in leading newspapers or in the newspaper of the district, there is work constant and thorough communication professionals whose main task is to filter and convey details of means of mass communication.
What the Press is a fascinating work and engaging that enables its place to learn new things. I personally think that
curiosity is one of the essential qualities of a good press agent, together with the ability to immerse themselves in reality very different from their own. This is because one who does this work must learn to speak on behalf of someone else , sending other people's thoughts to the various media as closely as possible.
In practice, the press officer processes the message of its source (company, entity, character), turns it into "news" and sends them to the journalists media: television, radio, print media, Internet.
The most popular method to communicate with the editorial staff is the "press release" : a text to be adaptable to the needs of the media must be written following the rules. Must first be short, must then contain the most important information in the first lines and must be divided into small sections to ensure that any cuts by the editor do not alter the meaning.
But writing a good press release does not ensure publication. There are other factors to consider, such as timing , personal relationships with journalists , the ability of the Press and to identify new areas win ever.
In addition errors absolutely should not do. Think of a sports journalist who receives a press release announcing a food and wine fair. According to the news you can insert between the last of the season?
Or consider the case of a press release sent to the editorial of a newspaper late in the evening, when the pages of the newspaper have been already in print. According to that end you can make the news?
The job is full of tricks and secrets to facilitate the work. Many are learned over time, with experience, but it would be better to know first?
By Clotilde De Meo
